HISTORY™’s ICE ROAD TRUCKERS Season 2 Premiere Scores Hot Numbers Sunday Night topping Season 1 debut with 3.9 million Total Viewers*
Key Demos of
- 2.3 Million Adults 25-54*
- and 2.3 Million Adults 18-49*
- plus a 2.7 AA household rating*
AX MEN season finale also notches 2.4 million Total Viewers*
* Per Nielsen Fast Cable Ratings
NEW YORK, JUNE 9, 2008 – The Season 2 premiere of ICE ROAD TRUCKERS, which debuted Sunday, June 8th at 9pm ET/PT on History™, garnered huge numbers – with nearly 4 million Total Viewers, 2.3 million Adult 25-54 viewers and 2.3 million Adult 18-49 viewers, as well as scoring a 2.7 AA household rating. All of these numbers showed increases versus both its Season 1 premiere and its freshman season numbers. This marked the best-ever season launch of a series on History.
ICE ROAD TRUCKERS Season 1 premiere at 9pm ET/PT:
- 3.9 million TOTAL VIEWERS: Up 15% vs Season 1 debut (3.4 million) and up 22% vs Season 1 average (3.2 million)
- 2.3 million ADULTS 25-54: Up 15% vs Season 1 debut (2 million) and Season 1 average (2 million)
- 2.3 million ADULTS 18-49: Up 28% vs Season 1 debut (1.8 million) and Season 1 average (1.8 million)
The season finale of AX MEN at 10pm ET/PT finished out the season of the new hit series with 2.4 million Total Viewers, up 26% versus the season average to date, and increases in all other key demos.
AX MEN Season 1 finale at 10pm ET/PT:
- 2.4 million TOTAL VIEWERS: Up 26% vs Season 1 average (1.9 million)
- 1.5 million ADULTS 25-54: Up 25% vs Season 1 average (1.2 million)
- 1.6 million ADULTS 18-49: Up 45% vs Season average (1.1 million)
ICE ROAD TRUCKERS and AX MEN are produced for History by Original Productions. Executive Producer for Original Productions is Thom Beers; Co-executor Producers are Philip Segal and Jeff Conroy. Executive Producers for History are David McKillop and Dolores Gavin.
History™ and History HD™ are the leading destinations for revealing, award-winning, original non-fiction series and event-driven specials that connects history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the networks’ program offerings are hit series such as Ax Men, Battle 360, The Universe, Cities of The Underworld and Ice Road Truckers, as well as acclaimed specials including King, Life After People, 1968 With Tom Brokaw, Lost Book of Nostradamus, Star Wars: The Legacy Revealed and Sherman’s March. History has earned four Peabody Awards, three Primetime Emmy® Awards, 10 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take A Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. History’s website, located at www.History.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games podcasts and more.